The Rise of Xiaohongshu: TikTok Refugees and a New Era of Social Media Interaction
Introduction to Xiaohongshu: The Little Red Book Xiaohongshu, often referred to as the "Little Red Book," was founded in 2013 in China and has rapidly evolved to become one of the leading social media platforms in the region. Its inception aimed to create a space where users could share product reviews and shopping experiences, ultimately giving rise to a community-driven environment that resonates with many users today. As of mid-2024,